Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business.

Infographics: Another form of visual content, infographics are a fun, helpful way to make information easier for readers to conceptualize. Complex explanations and statistics are particularly well-suited to this content format.

Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line.

While staying current is important, the value of evergreen content cannot be overstated. Evergreen content remains relevant over time, providing lasting value to your audience and sustaining your online presence.

The other place where backlinks occur a lot is on social media. If people are sharing, liking, etc. your content on social media, the search engines take note and give you a boost in the search rankings for it.

Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience.

Differentiates real visitors from automated bots, ensuring accurate usage data and improving your website experience.

Similarly, you can visit your competitor’s social media profiles to research their activity and user interactions. While you can follow the competition on social media, you may want to go incognito and use an account that’s not associated with your brand.

Search engine optimisation (SEO) can be incredibly powerful, but it’s often too slow for a start-up who needs clients as soon as possible rather than in six months’ time. It’s cheap, but it’s not free—as your time is worth money, too. SEO can be very effective in the medium to long term.

Page rank is an assessment of the authority and value of a website in Google’s algorithm. You can find plug-in tools for your browser or online tools (see the references section for links to some of these) to check the page rank of any given sitio.

Native ads often appear on websites, and they display content that “blends in” with surrounding articles or blog posts. For example, they might appear as a video embedded within a blog post, or as recommended reading at the bottom of the page.

With more people buying your product, you get your product in more homes and businesses. When more people have your product, you have a higher chance of getting your product recommended to their friends, families, and co-workers, creating a ripple effect of brand awareness and sales.

Use a responsive or adaptive theme for your website – these are themes specifically designed to change their shape depending on the device used to access the website. Older themes won’t display well on mobiles and get lower rankings in a mobile search because of it.

Similar content matters. If your links come from blogs, websites, etc. related to your own content, then they will be weighted much more heavily than here if they are spammed at random around the internet.